We as furniture designers have to observe and truly see the world around us. In our design process, we focus on the end user first. Identifying personalities, behavior, styles of living. This is what leads to creating product that touches the consumer on an emotional level…expressions that capture the feel of how they see themselves, their home, their environment. Furniture is fashion. We all seek self expression in other aspects of our lives and furniture is no different. Creating a functioning signature environment is what it is all about.